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(Far Right) Dr. Washington SyCip during his lecture  at Lorange Institute. (Left) Looking on (L to R) Dr. Martin Kurer of PBK Law office, Dr. Peter Lorange, President of Lorange Institute, and Philippine Ambassador Maria Theresa Lazaro. Around 80 Filipino-Swiss businessmen attended the SyCip lecture.

Washington SyCip Lecture at the Lorange Institute
of Business in Zurich Attracts Swiss Businessmen

7 September 2010--Philippine business icon Dr. Washington SyCip – founder of the prestigious SyCip Gorres Velayo & Co. (SGV) and Asian Institute of Management (AIM) - gave a lecture at the Lorange Institute of Business in Zurich, Switzerland, on 7 September 2010. The lecture was attended by around 80 businessmen, members of Swiss academe, Swiss media, Philippine government officials based in Berne and Geneva, and CEOs of businesses based in Manila and other Asian countries who are interested in doing business in the Philippines and Asia or who have established businesses in Zurich and based in Asia

With his theme of “Doing Business in the Philippines and Asia,” Dr. SyCip gave an encouraging observation on the dynamism of the Asian economy. On the Philippines in particular, he expressed confidence that President Aquino’s government will provide an attractive business environment that will spur economic development, in the light of its integrity, competence, and anti-corruption policy.

Preceding Dr. SyCip’s lecture were two workshops: “Opportunities and Risk Management in Asian Energy Markets,” and “Experiences in Doing Business in Asia - the Practitioner’s Point of View.” Experts from the Philippines, India and Indonesia were the resource persons on energy markets, and top executives from SGS, Nestle, and the Zuellig Group shared their business experiences in Asia.

The lecture-forum concluded with an optimistic note on the Philippines and was able to arouse the Swiss businessmen’s further interest in the country. Ambassador Maria Theresa Lazaro of the Philippine Embassy in Berne acknowledged in her introductory speech that the well-attended event is an indication of the businessmen’s belief in the capacity of the Philippines and the region to provide fertile ground for the expansion of trade and investment relations with Switzerland.

The event was organized by the Swiss-Asian Chamber of Commerce, the Philippine-Swiss Business Council and the Lorange Institute of Business, in cooperation with the Philippine Embassy in Berne, Switzerland.

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