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Philippine Jeepney
Philippine Jeepney

Office Reception for guests from the Swiss government and public sector savor a taste of Philippine cuisine and delicacies.

Philippine Tourism Secretary Joseph H. Durano during his speech at the opening ceremonies of MUBA 2009 in Base.

Bayanihan, the national dance company of the Philippines performed at the opening ceremony of MUBA 2009.

Philippine Ambassador to Switzerland Maria Theresa P. Lazaro (4th from left) joins Bulacan exhibitors at the Philippine Pavilion. Also in photo are Philippine Ambassador to Germany Delia D. Albert (3rd from right) and Philippine Honorary Consul General in Basel Mr. Daniel Vogel (far right).

 

TOURISM SECRETARY JOSEPH H. DURANO AT THE OPENING CEREMONIES OF MUBA 2009 IN SWITZERLAND

13 February 2009

MUBA 2009, the largest public trade fair event held annually in Basel, Switzerland which features numerous individual exhibitions of national consumer goods, formally opened its halls to the public at the Exhibitions Center in Basel on 13 February 2009. The Philippines is the featured Guest Country for MUBA 2009 and is showcasing the country's major exports in products and services, tourism, culture and arts from 13-22 February 2009.

In his speech at the opening ceremony of MUBA 2009, Philippine Tourism Secretary Joseph H. Durano captured his audience as he shared with them the significance of the word Mabuhay to the Filipino people, which literally means "to life," and the theme of the catch phrase logo at the Philippine Pavilion. He said that the Filipinos' zest for life, warm hospitality, and what the country can offer such as 100% natural scenery and products, will be experienced and featured at the Philippine Pavilion. He also thanked the MUBA organizers for providing the Philippines the unique opportunity of bringing the Swiss and other Europeans closer to the Philippines. Also present at the opening ceremony were Swiss Federal Councillor Mme. Doris Leuthard, Head of the Federal Department of Economic Affairs (FDEA), and Mr. Guy Morin, President of the Cantonal Government of Basel.

The Department of Tourism headed by Secretary Joseph H. Durano spearheaded the event in coordination with the Phil-Swiss Business Council, European Chamber of Commerce of the Philippines, Philippine Honorary Consulate General in Basel, and the Embassy of the Philippines in Berne.


 
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